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Mobile content will become more relevant to individuals – Get your APP Here!

by support on July 12, 2011

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Forrester: Mobile content will become more relevant to individuals

Consumers increasingly will turn to wireless devices for content, a Forrester Research report predicts, pointing to the explosive adoption of high-end mobile devices in the U.S. The study estimates that consumers will spend more than $8 billion this year shopping via hand-held gadgets, while advertisers will earmark more than $1 billion on display and search ads. Analysts praised mobile technology for bringing immediacy, simplicity and context that makes mobile content more relevant to individuals.

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